In Senuto, the fastest gains come from keywords in positions 4–15, so your first session should end with a list of 10 such keywords, not with staring at charts. Senuto is a Polish SEO tool for analyzing domain visibility, monitoring rankings and researching keywords. If you have access and a domain, the whole process takes about 30 minutes.
Key takeaways
- Start with the visibility report for your own domain and filter for positions 4–15.
- Before choosing, rule out keywords containing your brand name, keywords with the wrong intent, and keywords that two of your subpages rank for at the same time. A ranking without an intent filter leads you to improve pages that don't sell.
- Save exactly 10 keywords in a spreadsheet: keyword, current position, page URL, one change. Don't add more rows until you've done these 10.
- Add these keywords to monitoring before making the first change. Without a starting point you can't tell whether the fix worked.
What will you have after 30 minutes, and what do you need before you start?
To start you need a working Senuto account, your domain address and an empty spreadsheet. Everything else is in the tool.
Check which plan you have, because limits differ. According to the Senuto pricing page, the Lite plan costs 107.50 PLN per month + VAT on annual billing (1,290 PLN per year), and the Basic plan can be tested for 14 days. The query limit in the visibility analysis depends on the plan; in Lite it starts at 100 per month. Don't waste them on random domains: use your first query on your own site.
Prepare a spreadsheet with these columns: keyword, position, volume, URL, intent, change to make.
Step 1: How do you add a domain in Senuto and check its visibility?
Enter your domain in Visibility Analysis, choose the country and Google market (for Poland: Poland) and open the report. You'll see a visibility chart over time and the number of keywords the site appears for in the results. This is your baseline, not yet the result of any work.
Write three numbers in the spreadsheet: the number of keywords in the top 10, the number of keywords in the top 3, and the date of the check. In a month they'll let you judge the change.
Look at the shape of the chart too. A sharp drop a few weeks ago is a sign that you first need to look for a technical cause, such as a site rebuild or indexing errors, and only then improve individual keywords.
Tab names may change, so look for the report that lists keywords with positions for your domain.
Step 2: How do you find keywords outside the top 3 but close to the top?
Go to the list of keywords the domain ranks for, set the position filter from 4 to 15, and then sort by search volume in descending order. Positions 4–10 are the first page of Google, 11–15 are the start of the second.
The thresholds are our rule of thumb, not a Google rule:
| Filter | Starting setting | Why |
|---|---|---|
| Volume | from about 50 searches a month | Cuts keywords with no traffic |
In a small niche, lower the volume threshold, otherwise the list will come out empty. Copy roughly the first 25–30 keywords into the spreadsheet.
Step 3: Which keywords should you rule out before you pick them?
From the list of 25–30 keywords, remove four groups: keywords containing your brand name, keywords unrelated to your offer, keywords with an intent your page doesn't serve, and keywords that two of your subpages rank for. Only some of the keywords remain, but those are the real opportunities.
Judge intent by looking at the Google results. If the top 5 for a "how to choose…" keyword are all guides and you have a product page, improving the title alone won't get you past them. You need an article.
In the case of cannibalisation, meaning two URLs competing for one keyword, pick one lead page. Deal with the other later: change its topic or add a link to the lead page.
Score each remaining keyword on a simple scale: volume, distance to the top 3, and whether the result translates into the kind of commercial or informational query your customers are looking for.
Step 4: How do you save 10 keywords and assign pages to them?
Pick the 10 keywords with the best ratio of volume to distance from the top 3, and for each enter one URL and one specific change in the spreadsheet. One change per keyword forces you to make a decision. "Improve the content" is not a change, but "add a section on costs and the keyword in the H2 heading" is.
- positions 4–6: improve the title and meta description for clicks and add internal links from strong subpages,
- positions 7–10: fill in the missing subtopics that the top 3 pages cover,
- positions 11–15: rebuild the heading structure and expand the content with answers to questions from the results.
Before editing, add these 10 keywords to monitoring in Senuto.
What mistakes ruin your first analysis in Senuto?
A serious mistake is choosing keywords on volume alone. A large number of searches at position 40 usually gives little, because the page is far from the visible results and the effort goes into a keyword out of reach. The second mistake is mixing up the market or device: a report for another country gives you keywords your customers don't type.
Then there's judging the effect after a few days. Positions react to changes with a delay, so as a rough rule give Google a few weeks before deciding a fix has failed.
What does the path from report to a list of 10 keywords look like in an online store?
An illustrative example, with numbers made up for the purpose: an online store selling bicycle accessories checks its domain and filters positions 4–15 with a volume of at least 50. It gets 28 keywords. After ruling out keywords with the store's name, keywords about a repair service the store doesn't offer, and one case of cannibalisation, 14 remain. From those it picks 10.
| Keyword type | Position | Page to improve | Change |
|---|---|---|---|
| Product category (e.g. bike lights) | 5 | Category page | Category description and an H2 heading with the keyword |
| Keyword with an adjective (e.g. cheap, lightweight) | 8 | Category page | Filter and a "how to choose" section |
| Comparison query | 12 | Blog article | Comparison table and links to products |
| How-to query | 9 | Blog article | Answer within the first 60 or so words |
A pattern emerges: category pages get sales-oriented changes, while articles get answers and tables.
Frequently asked questions
Does Senuto have a permanent free plan?
The Senuto pricing page doesn't show a permanent free plan. Plan the session so that it fits within the trial period: prepare your domain and spreadsheet before activating it, so you don't lose days on preparation.
Will Senuto show whether my site is cited in ChatGPT or Gemini?
Check the Senuto pricing page to see whether your plan includes AI Overviews monitoring, meaning AI answers in Google results. Don't assume this analysis will show citations in ChatGPT, Gemini and Perplexity, because that is a separate measurement. If your 10 keywords trigger AI answers, check them manually in Google's AI mode and note which sources are cited.
What should I do if the domain is new and the report shows few keywords?
If you only have a few keywords in positions 4–15, don't force a list of 10. Take as many as there are and fill it out from Keyword Explorer: enter the main topic of your offer and choose low-competition keywords you don't have a page for yet.
What should you do right after saving your list of 10 keywords?
Open the spreadsheet, choose a keyword from positions 4–6 with a high volume, and improve its page today, before you go back to the other nine.
UPGeoSEO does an SEO and GEO audit of the same page, so you can check whether the improved page is also cited by AI answer engines.
