SEOZoom costs from €69 a month plus VAT and tells you what to improve on your site, but it doesn't write or publish anything for you. SEOZoom is an Italian SEO analysis platform, launched in 2015, that measures rankings, competitors and, these days, your brand's presence in AI search answers.
If you run an SME or its marketing, the real question is a different matter: who turns that data into published pages?
Key takeaways
- Subscribe to SEOZoom if you already have someone, in-house or external, who can read the data and write the copy: the lowest plan covers 1 site and 100 tracked keywords.
- First count how many sites and keywords you need to follow. Beyond that threshold you need at least the plan with 6 sites and 600 keywords, and the price goes up accordingly.
- If the real bottleneck is writing and publishing, choose a tool that closes the loop all the way to the CMS. UPGeoSEO does this, with your approval before anything goes live.
- Data and execution don't rule each other out. Pay first for whatever is holding you back today, not for both on principle.
What SEOZoom is and what problem it solves
SEOZoom is analysis software: it collects data on rankings, competitors and visibility on Google and pairs it with technical audit tools and monitoring of AI answers. The problem it solves is the lack of visibility into the numbers: which queries you show up for, where you're losing ground, which topics others cover.
Its trademark is its proprietary scores. Zoom Authority (ZA) is a score that rates a site's authority based on organic performance, visibility, stability and room for growth. Around ZA there are Zoom Opportunity, Zoom Stability, Zoom Trust and, at page and topic level, PZA and TZA.
A useful clarification: these are SEOZoom metrics, not Google's. They're there to compare and prioritize, not to predict a ranking with certainty.
How SEOZoom works: from keyword to the page to improve
- Domain and market. You enter your site and choose the database: Italy, the United Kingdom, Spain, France or Germany.
- Current keywords. You see which queries you appear for and in what position.
- Competitor comparison. The Competitor Content GAP tool isolates the keywords a competitor ranks well for and you don't.
- Technical audit. SEO Spider crawls status codes, metadata, redirect chains and Core Web Vitals.
- Page optimization. The AI editorial assistant guides the writer toward the terms missing from the text.
- Monitoring. The Prompt Tracker checks whether your brand and URLs are cited by ChatGPT, Perplexity and Gemini.
A concrete example: a window and door company wants to enter Germany. The German database shows which queries have volume and which competitor pages rank ahead.
Who SEOZoom is built for and who uses it well
SEOZoom is built for SEO consultants, digital agencies, copywriters and e-commerce managers who work on European markets and know how to turn a data point into a decision. It works well for people who have the time and the skills to interpret it every week.
- The consultant or agency that manages several sites and needs separate data for each project.
- The copywriter who starts from a keyword and wants to know which terms and questions to include in the text.
- The marketing manager with an in-house SEO, who wants to measure competitors and monitor citations in AI answers.
It's harder going for an SME owner with nobody who can spend hours on the data. For them the subscription risks becoming a dashboard that gets opened once a month.
How much does SEOZoom cost?
According to the official plans page, SEOZoom offers three plans, with a discount if you switch to annual billing. There's also an Enterprise plan on request. Prices and quotas change over time, so check the page before deciding.
| Plan | Monthly + VAT | With annual plan | Manageable sites | Tracked keywords |
|---|---|---|---|---|
| Essential | €69 | €56 a month | 1 | 100 |
| Evolution | €99 | €76 a month | 6 | 600 |
| Power | €199 | €162 a month | 50 | 5,000 |
Essential includes visibility tracking, keyword research and the AI editorial assistant. The features listed for Evolution include GEO and AEO audits, historical data and Competitor Content GAP.
To go beyond a plan's limits there are paid add-ons (more keywords, more sites, more users, more monitored AI prompts). The real cost depends on how many of them you need, not on the starting price.
What are SEOZoom's real limits?
SEOZoom's main limit is the boundary of its trade: it analyzes and advises, but it doesn't write the pages or publish them on your site. After every report you're left with a list of tasks to assign to someone.
- Writing. The editorial assistant guides you, but a person produces the text. In a market where you don't write in the language, you need a native speaker.
- Publishing. Uploading the article to the CMS, handling titles and metadata, preparing the social posts: all on you.
- Data that doesn't act. Knowing that a competitor is being cited by AI doesn't change the situation. To understand why AI recommends a competitor you have to work on your content.
How does UPGeoSEO go from audit to published content?
UPGeoSEO analyzes your site, plans a keyword calendar, writes native articles in the language of the market and publishes them to your CMS (WordPress, for example) after your approval. The goal is to get you found on Google and cited by ChatGPT, Gemini and Perplexity.
- SEO + GEO audit. It's free and you start it whenever you want: technical diagnostics and a check of your visibility in AI answers. A chat with the audit consultant guides you through the fixes.
- Calendar. Keywords and topics planned for each market.
- Writing. Texts written from scratch in each language, not translated, in your brand's voice, which the system learns from your content.
- Approval and publishing. You approve, the article goes live on the CMS. Social drafts arrive too.
- Monitoring. You follow brand citations in AI answers.
Prices: the Audit-only plan starts at $9 (monthly or one-off), the full Autopilot plan costs $40 a month.
| Question | SEOZoom | UPGeoSEO |
|---|---|---|
| What it does | Analyzes data, competitors, technical aspects | Analyzes, plans, writes, publishes |
| AI monitoring | Yes, with the Prompt Tracker | Yes, citations on ChatGPT, Gemini, Perplexity |
SEOZoom, UPGeoSEO or both?
Using them together only makes sense when SEOZoom's data really changes your decisions.
- UPGeoSEO only: you're an SME that wants to grow in several languages without local copywriters and only wants to control the final approval.
- Both: a professional uses SEOZoom for strategy and UPGeoSEO handles the recurring publishing.
If you're a small agency, UPGeoSEO has a dedicated mode: you can check whether your clients' sites appear in Google's AI Mode and AI Overviews, run GEO and SEO checks per client, connect Bing Webmaster Tools and publish articles for up to 10 client sites.
Frequently asked questions
Can I try SEOZoom before paying?
The plans page mentions a 7-day free trial. Before you activate it, prepare a list of about 20 pages or queries you really care about: in one week it's worth checking whether the data leads you to decisions, not exploring everything at random.
Do I need an SEO expert to use SEOZoom?
A score like Zoom Authority doesn't tell you on its own whether to rewrite a page or create a new one. Start, roughly, with 10 priority pages and ask a consultant to read the first results with you.
Where do I start today without spending anything?
Run the free SEO + GEO audit on your site and note how many fixes and how many new pages come up, then write next to each one who will do it and when. For the execution side you can rely on UPGeoSEO.
