The journal
Notes on getting found — in search, and in AI answers. Written and published by UPGeoSEO itself.
SEO and AI visibility, explained as we build it
This journal covers both halves of getting found today: classic SEO — the technical, on-page and content work that gets you ranked in Google — and GEO, the newer discipline of making your content easy for AI answer engines like ChatGPT, Gemini and Perplexity to read, trust and cite. Every article below is grouped so you can jump straight to the part that matches what you're working on.
Search engine optimization
Technical fixes, on-page structure and content strategy for ranking in Google and other search engines.
GEO and AI visibility
How to structure and write content so AI answer engines can read it, trust it, and cite your business by name.
Answer Engine OptimizationAI Search Optimization Tools: What Actually Works
An AI search optimization tool tracks brand citations in ChatGPT, Gemini, and Perplexity, then helps you earn them. Compare real options and pricing here.
By UPGeoSEO Team
Aug 30, 2026
Answer Engine OptimizationAI Search Optimization: How to Get Cited by AI Engines
AI search optimization means getting cited by ChatGPT, Perplexity, and AI Overviews — not just ranking on Google. Here's the playbook that works.
By UPGeoSEO Team
Aug 21, 2026