The journal
Notes on getting found — in search, and in AI answers. Written and published by UPGeoSEO itself.
SEO and AI visibility, explained as we build it
This journal covers both halves of getting found today: classic SEO — the technical, on-page and content work that gets you ranked in Google — and GEO, the newer discipline of making your content easy for AI answer engines like ChatGPT, Gemini and Perplexity to read, trust and cite. Every article below is grouped so you can jump straight to the part that matches what you're working on.
Search engine optimization
Technical fixes, on-page structure and content strategy for ranking in Google and other search engines.
GEO and AI visibility
How to structure and write content so AI answer engines can read it, trust it, and cite your business by name.
Technical SEO AuditsTechnical SEO: A Guide for 2026
Technical SEO is about crawling, speed, and structure. Get the 2026 checklist and fix the errors that are stealing your traffic.
By UPGeoSEO Team
Sep 14, 2026
Technical SEO AuditsSEO audit in 2026: Step-by-step guide
An SEO audit in 2026 checks more than just rankings—it uncovers technical errors, content gaps, and AI visibility. Learn how to run your audit right.
By UPGeoSEO Team
Sep 13, 2026